Politics → Campaigns → Public Systems → Narrative → Community → Technology → Strategic Initiatives.
Not a rigid timeline — the arc her work has actually moved through. Filter by capability, or just scroll.
Politics
City of Raleigh · 2024
City of Raleigh — Mayoral Candidate
The youngest woman of color in the South to run for mayor — a community-centered campaign.
300%+ — increase in youth voter turnout
See the full case study →Campaigns
Mary Black for Raleigh City Council · 2020–2022
Mary Black for Raleigh City Council
Campaign strategy and narrative behind the youngest, first climate-justice-activist ever elected to Raleigh City Council.
Elected — youngest & first climate-justice activist on Raleigh City Council
See the full case study →Down Home NC · 2024
Down Home NC
Field organizing and voter engagement that helped break a state supermajority.
Broke — a state legislative supermajority
See the full case study →Public Systems
Emancipate NC · 2023–2024
Emancipate NC
Raleigh's first alternative crisis response program — city partnership, community mental health.
$1M+ — in public investment secured
See the full case study →Narrative
Sapelo Square (Consulting) · 2026
Sapelo Square
A brand and content system rooted in Black Muslim history and lived experience.
The Light House Project · Ongoing
The Light House Project
Narrative-driven campaigns and community storytelling centered on faith, identity, and belonging.
$100K+ — raised for community programming
See the full case study →Community
Founder & Lead Organizer · 2025–present
Inter-generational Eid Fashion Show
A community experience celebrating Muslim women through culture, storytelling, and sisterhood.
200+ — Muslim women engaged
See the full case study →Islamic Association of Raleigh · Ongoing
Islamic Association of Raleigh
Founding the Equity, Diversity & Inclusion Committee for a congregation of 60+ nationalities.
60+ — nationalities represented in the congregation served
See the full case study →Technology
Umi's Archive (Founder: Su'ad Abdul Khabeer) · May–November 2021
Umi's Archive
Project management and systems design behind a six-part multimedia exhibition on one woman's life.
6 — person team managed through the product launch
See the full case study →YAP! (Young Americans Protest)
Raleigh Youth Power
Verified content and metrics coming soon.
Strategic Initiatives
Blueprint NC · 2025–present
Blueprint NC — Midterm Convergence
Reusable event infrastructure for a statewide convening that prepared 90 democracy organizations for the midterms.
180 — participants at one statewide convening
See the full case study →