Mary Black for Raleigh City Council
Campaign strategy and narrative behind the youngest, first climate-justice-activist ever elected to Raleigh City Council.
Mary Black for Raleigh City Council · 2020–2022
Developed the campaign narrative and policy platform, led fundraising, communications, and external relations, and served as media liaison and advisor on public messaging and positioning.
The Idea
Build the campaign's positioning and policy platform from the ground up, then run communications and fundraising to match.
The Problem
A first-time, youth-led campaign needed a platform and a narrative sharp enough to win in a crowded race.
What I Built
Campaign narrative, policy platform, fundraising strategy, and the communications operation, including media relations.
How I Built It
Verified content coming soon — need verified content.
The Impact
Elected
youngest & first climate-justice activist on Raleigh City Council